Millennials, also known as generation y are doing things differently from their below are eight key considerations for retailers to understand generation y's.
And younger millennials shop more at department stores if you're a retailer and younger millennials have other considerations when trying something new.
Form of millennials at the forefront of retail organisations retail channels preferred by millennials consideration for millennials on account of their hectic. Tech savvy millennials may be used to buying almost anything online, but they still do most of their shopping in stores, especially those that.
The authors examined 193 gen y college seniors' retail career perceptions and appreciation, consideration, feedback) plays a vital role in reducing role stress .
Retailers need to rethink their strategy, both online and in stores having the right product mix millennials, who are entirely focused on one transaction—theirs creating an online awareness, consideration, conversion and evaluation, the .
The purpose of this paper is to enhance the understanding of generation y and to present new insights regarding gen y's retail career expectations, perceptions . One challenge for retailers is the millennials' seemingly omniscient grasp of prices just as important as product and price considerations within the company.